Plastic Surgery and the New Middle Age
Plastic Surgery and the New Middle Age
November29, 2006 -
Are our sixties the new forties? Thats what a recent global survey of people from 42 countries seems to suggest. According to survey results, cosmetic surgery has a lot to do with this dramatic shift in perception of what constitutes middle age.
Cosmetic surgery seems not only to alter how people perceive themselves but also how they perceive middle age. They look younger and consequently feel younger. The diminishing stigma surrounding cosmetic surgery as well as its affordability certainly helps.
Cosmetic surgery has become more acceptable and financially affordable. Our mothers might have gone to Tupperware parties, but this generation is more likely to be invited to Botox parties, said Frank Martell, president and CEO of AC Nielsen Europe.
It is not surprising, then, that 25 percent of American, French, and British consumers said they would consider cosmetic surgery to maintain a youthful appearance. Italian, Portuguese, and Irish consumers come in at a slightly higher percentage of about 30 percent. Russians, however, come out on top of this list at 48 percent.
In a global market ripe for consumers of cosmetic surgery and other anti-aging treatments, 60 is indeed the new 40.
Three out of five Americans, the worlds greatest consumers of cosmetic procedures and treatments, said they believe that 60 is the new middle age. Globally, 60 percent of consumers said that 40 was the new 30.
Our forties are being celebrated as the decade where we can be comfortable and confident in both personal and financial terms. The majority of global consumers really believe life starts at 40, Martell said.
Interested in cosmetic surgery? Please contact us today to schedule a consultation with a board certified plastic surgeon near you.
