FHM magazine study shows cosmetic surgery popular among males

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An FHM magazine study found the average male today spends nearly twice as much money on grooming products than in 2002, and 32 percent of men are now spending more than women.  The desire to make more permanent cosmetic changes is also increasing, with the American Society of Plastic Surgeons reporting 1.2 million cosmetic surgery procedures in 2004 were performed on men.

There was a 20% increase in cosmetic surgery procedures performed on men from 2003 to 2004, and “metrosexuals” were not the only men seeking changes.  While male cosmetic surgery patients have been increasing for a number of years on the West Coast and other larger cities, surgeons in more conservative places like central Texas are also seeing a noticeable increase in interested male patients. 

Among the most popular surgical procedures for men in 2004, according to the plastic surgery group, was nose reshaping, hair transplants, eyelid surgery, liposuction and breast reductions.  Plastic surgeons do not always use the same surgical techniques with male and female patients because they are not able to hide scars as easily as women who use makeup or their hair to camouflage the signs of cosmetic surgery.

Men are inquiring about cosmetic surgery to fight signs of aging or gravity but also to fake the appearance of muscles through pectoral or buttock implants and lower body lifts.  Even though cosmetic surgery among men is not nearly as popular as it is among women, the way the industry is viewed is changing as more people recognize and embrace what cosmetic surgery is able to do when sought for the right reasons and performed by a qualified and reputable plastic surgeon. 


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